Healthy Benefits+ Shop

Healthy Benefits+ Shop

Healthy Benefits+ Shop

Healthy Benefits+ Shop

Redesigned and launch Healthy Benefits+ shop to help users spend and maximize their benefit money

Redesigned and launch Healthy Benefits+ shop to help users spend and maximize their benefit money

THE PROBLEM

Optum plans to extend Healthy Benefits+ to employers enabling them to provide benefit money to their employees.

This requires migrating the current web app functionalities to a mobile-first consumer product.

THE PROBLEM

Optum plans to extend Healthy Benefits+ to employers enabling them to provide benefit money to their employees.

This requires migrating the current web app functionalities to a mobile-first consumer product.

MY ROLE

Product Designer

DURATION

3 months

PLATFORM

Native mobile app

MY ROLE

Product Designer

DURATION

3 months

PLATFORM

Native mobile app

THE GOAL

THE GOAL

Redesign and migrate the HB+ shop from web to a native mobile app allowing members to spend their benefit money on OTC and groceries.

Redesign and migrate the HB+ shop from web to a native mobile app allowing members to spend their benefit money on OTC and groceries.

THE SOLUTION

THE SOLUTION

Delivered an improved HB+ shopping experience where users can spend their benefits money.

Delivered an improved HB+ shopping experience where users can spend their benefits money.

Improved key usability issues

Successfully launched Shop to early beta testers

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